REBRANDING GARVEY
AUTO BODY SHOP
AUTO BODY SHOP
Garvey Auto Body is an auto collision center that originated in the 80s in El Monte, CA. After relocating to Ontario, CA and going through a change of ownership, the owner wanted to change the logo to something that was modern, competed with bigger chains, yet still held familiarity with past customers.
MOODBOARD
Throughout the process, I wanted to ensure the new logo had a modern feel but still resembled old auto logos to cement the fact this company has
been in business for 40 years.
Throughout the process, I wanted to ensure the new logo had a modern feel but still resembled old auto logos to cement the fact this company has
been in business for 40 years.
concepts & FINAL RENDITION
